Lune

by Sarah Zaher
LCC MAGD 2015

Introduction
Once the word official is attributed to something or someone, we immediately start to associate it or them with authority, legitimacy, and truth. It also seems to carry an undertone of exclusivity–a way of separating the public's understanding from a specialist’s expertise. Naturally, this creates a space contaminated by confusion and misunderstanding. An example could be when approaching a scientific paper, loaded with jargon that becomes borderline unintelligible. This, as in a lot of professions, is a way to maintain a community through subtle discrimination, or a discriminate diplomacy.

Lune is a corporation that tests the boundary between truth and fiction. A boundary that is seemingly malleable, easily prone to manipulation and subversion once set against a backdrop of scientific validity. This validity stems from recent (and ongoing) cosmic discoveries including moon mining for Helium-3, harnessing tidal power as a form of renewable energy, and generating solar power through a lunar power plant.


LuneHybrid
LuneHybrid is the branch responsible for automotive production. It utilises groundbreaking technology in order to convert solar energy into microwave and laser power. This creates an aerodynamic, photoelectric effect capable of fuelling aeromobiles.


LuneCruises
LuneCruises is the branch responsible for cruise ship production. It harnesses tidal energy in order to fuel hydropower turbine engines responsible for marine propulsion.


LuneAirways
LuneAirways is the branch responsible for aerospace production. This is achieved through the mining of lunar soil in order to extract Helium-3 as a way to power nuclear fusion plants. This fusion of Helium-3 with deuterium provides the necessary energy for spacecraft propulsion.

Conclusion
These series of posters employ the language of truth with the language of falsehood to test the resilience of this tension. Through the step-by-step diagrams, the comprehensible language, and the background imagery that simplifies the science behind the discovery; it aims to create a union between a public discourse and an official discourse, a way to democratise scientific discoveries. A way to appeal, visually and verbally, to a larger audience using an undertone of humour and irony.